My Office

My first project for my new job, The Texas Tribune, was never assigned. The startup ethos in the newsroom is such that we’re free to go down the roads of interest to us, explore, and even fall on our faces should that happen. In this case — my teammates and bosses were great sports in just ‘going with it’, despite having little idea what I was doing.

Anyway, I thought it would be perfect, conceptually, to ‘introduce’ our team members by putting them in scenes straight out of NBC’s ‘The Office’ opening sequence. Thanks to some outdoor shooting help from my photog friend Justin (who almost got a ticket for riding on my back bumper while shooting an Austin City Limits sign off the side of a tollway), it actually turned out as I imagined it in my head.

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Tags: Austin, opening sequence, startup, Texas Tribune, The Office